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Common sense is the biggest enemy
to a company’s growth and innovation.


Tadashi Yanai, the founder and president of Fast Retailing (Uniqlo Clothing is a subsidiary) writes, “What is the biggest enemy that prevents a company’s growth and innovation? It is ‘common sense.’” ( From the book Keieisha ni Narutame no Note.)

You must constantly break out of common thinking patterns.

This is what is required for your business to be successful and to grow continuously.

The problem is that creative thinking skills are not really taught in schools. As we are educated, our thinking patterns become set, and these patterns prevent us from thinking of new ideas. Don’t worry, it’s not too late to regain our creative thinking power, and excel at it. All it takes is training. And the more one trains, the stronger one’s creative muscle becomes.