Common sense is the biggest enemy
to a company’s growth and innovation.
Tadashi Yanai, the founder and president of Fast Retailing (Uniqlo Clothing is a subsidiary) writes, “What is the biggest enemy that prevents a company’s growth and innovation? It is ‘common sense.’” ( From the book Keieisha ni Narutame no Note.)
You must constantly break out of common thinking patterns.
This is what is required for your business to be successful and to grow continuously.
The problem is that creative thinking skills are not really taught in schools. As we are educated, our thinking patterns become set, and these patterns prevent us from thinking of new ideas. Don’t worry, it’s not too late to regain our creative thinking power, and excel at it. All it takes is training. And the more one trains, the stronger one’s creative muscle becomes.
Creative Thinking Training
With our Creative Gym facilitator, We offer a series of practical creative thinking training for your employees.
New Product/Service & Business Ideation Development
We work with organizations to come up with entirely new ideas for products and services by identifying & breaking existing biases in your business.
Facilitator Training for better collaboration
We help to develop capable workshop facilitators to enable better collaboration among different talents in your organization.
Organizational Innovation Program Development
To best utilize creative thinking frameworks, we will help develop a system to propagate the creative mindset in the organizations.
Creative Gym Workshop Overview
Creative Gym’s specialty is providing fun and exciting workshops that allow people to acquire practical methods of viewing problems from different perspectives and generating innovative ideas.
We start with a business scenario. We try to understand it, and then we visually map the customer experience and the company operation that creates that experience. We then start to surface problems.
Look at the problem in different ways
The problems that have been surfaced are viewed from different perspectives in order to unearth the core issues that the company may face. We then translate the problems into opportunities.
Brainstorm Bold Solutions
Lastly, in order to capitalize on these opportunities, we experiment with three tools that break us out of our common thinking patterns in order to produce bold, new solutions.
Who we worked with
Founder Takao Umehara
Takao is a designer and innovation strategist, whose passion is to encounter the “A-ha Moment.” He loves helping people think creatively so they can generate interesting ideas.
He has been researching and developing creative thinking methods for the past 12 years, and has been helping numerous people and organizations through one-on-one training or group workshops.
Takao is originally from Tokyo, Japan and has been living in the United States for the past 17 years.