What you will gain
Install systematic creative thinking methods
You can make creative thinking methods as universal common tools in your organization so that anybody can generate great ideas.
Raise innovation catalysts in your organization
You can first train a small group of people who become evangelists spread the creative thinking methods.
Build a culture of innovation
You can build a culture of creative thinking with a right set of tools and well trained people. Imagine your organization will become a group of creative thinkers who brings innovation in all aspect of your business.