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Common sense is the biggest enemy
to a company’s growth and innovation.


Tadashi Yanai, the founder and president of Fast Retailing (Uniqlo Clothing is a subsidiary) writes, “What is the biggest enemy that prevents a company’s growth and innovation? It is ‘common sense.’” ( From the book Keieisha ni Narutame no Note.)

You must constantly break out of common thinking patterns.

This is what is required for your business to be successful and to grow continuously.

The problem is that creative thinking skills are not really taught in schools. As we are educated, our thinking patterns become set, and these patterns prevent us from thinking of new ideas. Don’t worry, it’s not too late to regain our creative thinking power, and excel at it. All it takes is training. And the more one trains, the stronger one’s creative muscle becomes.


Our Services


Creative Thinking Training
for Innovation

With our Creative Gym facilitator, We offer a series of practical creative thinking training for your employees.


New Product/Service & Business Ideation Development

We work with organizations to come up with entirely new ideas for products and services by identifying & breaking existing biases in your business.

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Facilitator Training for better collaboration

We help to develop capable workshop facilitators to enable better collaboration among different talents in your organization.

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Organizational Innovation Program Development

To best utilize creative thinking frameworks, we will help develop a system to propagate the creative mindset in the organizations.

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Creative Gym Workshop Overview

Creative Gym’s specialty is providing fun and exciting workshops that allow people to acquire practical methods of viewing problems from different perspectives and generating innovative ideas.


Visualize Contexts

We start with a business scenario. We try to understand it, and then we visually map the customer experience and the company operation that creates that experience. We then start to surface problems.


Look at the problem in different ways

The problems that have been surfaced are viewed from different perspectives in order to unearth the core issues that the company may face. We then translate the problems into opportunities.


Brainstorm Bold Solutions

Lastly, in order to capitalize on these opportunities, we experiment with three tools that break us out of our common thinking patterns in order to produce bold, new solutions.

Who we worked with

I really enjoyed the workshop. Each of the participants brought in different thinking and we were able to joyfully create interesting ideas in each activity. All of the activities were quite engaging and fun. It was quite a pleasant experience to squeeze a variety of ideas out of my brain!!
— Hideki Koyama, Employee at Japanese Corporation in NYC
I sensed that my brain was really getting great stimuli. The more energy I put towards thinking, the more interesting ideas started to emerge. I am convinced that the more we train our brain, the better we can think creatively.
— M.S., Project Manager at a global jewelry company